Customer Analytics in E-commerce Market – Major Technology Giants in Buzz Again |Adobe ,SAS Institute ,Qlik


The global customer analytics market for e-commerce is expected to grow at a compound annual growth rate (CAGR) of 14.99% between 2024 and 2030, according to HTF Market Intelligence. In addition to offering information and helpful statistics on market size and structure, the most recent research on customer analytics in e-commerce also evaluates the market’s potential for future growth.

In order to assist decision-makers in identifying possible gaps and growth possibilities as well as making wise investment decisions, this research attempts to offer market intelligence and strategic insights. Furthermore, the paper delineates and scrutinizes the evolving dynamics and nascent patterns in conjunction with the principal catalysts, obstacles, prospects, and limitations inside the Customer Analytics domain of the E-commerce industry. By 2030, the customer analytics in e-commerce market is projected to grow at a 14.99% compound annual growth rate (CAGR) in USD. Historical market data from 2024 to 2030 is included in the research. The market value at the moment is fixed at USD.

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Adobe (Ireland), SAS Institute (Germany), Qlik (Sweden), Teradata (United Kingdom), Capgemini (France), SAP (Germany), LatentView Analytics (India), Absolutdata (India), Tencent Holdings (China), and (China) are the main players included in this report.


In online retail contexts, customer analytics in e-commerce refers to the application of data analysis tools to obtain insights into customer behavior, preferences, and trends. It includes a variety of approaches and instruments for gathering, handling, and deciphering data produced by users interacting with online retailers.

Trends in the Market:

Market Motivators:

Market Possibilities:

Market Difficulties:

Limitations on the Market:

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Below, the market’s titled segments and sub-sections are highlighted:

Detailed examination of Customer Analytics across E-commerce market categories by Types: by Parts (Services, Solution)

thorough examination of customer analytics in E-commerce industry categories broken down by application (such as in-app purchases, user engagement, customer retention, and others).

Adobe (Ireland), SAS Institute (Germany), Qlik (Sweden), Teradata (United Kingdom), Capgemini (France), SAP (Germany), LatentView Analytics (India), Absolutdata (India), Tencent Holdings (China), and (China) are the most significant players in the market.

Geographically, a thorough examination of the following regions’ revenue, market share, consumption, and growth rate

Africa and the Middle East (South Africa, Saudi Arabia, United Arab Emirates, Israel, Egypt, etc.)

North America: Canada, Mexico, and the United States

South America (Colombia, Ecuador, Peru, Ecuador, Venezuela, Argentina, etc.)

Europe (Germany, Russia, UK, Italy, France, Spain, Turkey, Netherlands, Belgium, Switzerland, etc.)

Asia-Pacific (Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia) includes Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, and Japan.

Goals of the Report:

-To closely examine and project, in terms of both value and volume, the size of the customer analytics market in e-commerce.

-To calculate the market shares of the key customer analytics market segments in e-commerce.

-To present how customer analytics are developing across the globe in the e-commerce industry.

-To examine and research micromarkets with respect to their potential, growth patterns, and contributions to the customer analytics in e-commerce market.

-To provide accurate and helpful information regarding the variables influencing the development of customer analytics in the e-commerce industry.

-To offer a thorough evaluation of the key business tactics employed by top firms in the Customer Analytics in E-commerce space. These tactics include R&D, partnerships, agreements, acquisitions, mergers, new product launches, and collaborations.

Global customer analytics in the e-commerce market broken down by region (North America, South America, Europe, Asia Pacific, MEA), by application (customer retention, user engagement, in-app purchases, others), by components (solution, services), and by deployment mode (cloud-based, on-premises).

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Important conclusions from the market study on customer analytics in e-commerce

thorough examination of customer analytics in the e-commerce sector, with a focus on key micromarkets, trends, opportunities, and limitations.

thorough assessment of all the opportunities and risks in the

thorough analysis of business tactics used by top businesses in the e-commerce sector to expand their customer analytics division.

Customer analytics: the newest developments and key processes in the e-commerce sector.

A favorable dip into the most recent and intensely technological trends that are reshaping the market.

comprehensive analysis of the customer analytics growth conspiracy in the e-commerce industry for the foreseeable future.

Principal queries addressed:

What are the determinants that will propel the need for customer analytics in e-commerce in the near future?

What is the impact analysis of different factors on the growth of the global customer analytics market for e-commerce?

What are the current and level of success of the regional market trends?

How viable is long-term investment in customer analytics in the e-commerce market?

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Key points from the Table of Contents:

Coverage of Customer Analytics in E-commerce Market Study:

Major producers, the rise of rising players, and important business areas of Customer Analytics in E-commerce Market: Global Trend and Outlook to 2030 are all included, along with the years taken into consideration and the goals of the research. Segmentation according to product type, application, and technology is also included.

The executive summary provides an overview of the overall studies, growth rate, available market, competitive landscape, market drivers, trends, challenges, and macroscopic indicators in the customer analytics in the e-commerce market, with an outlook to 2030.

E-commerce Customer Analytics Regional Market Production The study of customer analytics in the E-commerce market profile of manufacturers-players is conducted by analyzing key elements such as financials, production, value, and SWOT of the items.

Important Topics Discussed in the E-commerce Market Report’s Customer Analytics:

Customer Analytics: An Overview, Definition, and Classification in E-Commerce Market forces and obstacles

Consumer Analytics in Manufacturers’ Competition in the E-Commerce Market

Customer Analytics by Region (2024–2030): Capacity, Production, Revenue (Value)

Client Information in Online Retail Supply (Manufacturing), Consumption, Export, and Import by Region (2024–2030)

Revenue (Value), Price Trend by Type {by Components (Solution, Services)}, Customer Analytics in E-commerce Production

customer analytics in the analysis of the e-commerce market by application {by application (in-app purchases, user engagement, customer retention, and others)}

E-commerce Customer Analytics Manufacturers’ Overviews and Analysis E-commerce Customer Analytics Marketing, Sourcing Strategy and Downstream Buyers, Industrial/Supply Chain Analysis, and Manufacturing Cost Analysis

the value chain’s market effect factors analysis, the industry road map, connected distributors’ and traders’ standardization, regulatory and cooperative efforts, and the strategies of the major manufacturers and players.

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